Shouldn't Activision Blizzard be making more money?

[thranx]

Miguel_Zorro said:

darkknightkryta said:

Miguel_Zorro said:

Look at the financials of the companies involves in this industry.  95% of the video game creators and producers are either losing money, or just barely making a small profit.  The retailers aren't making money on games, either.  The economics of the video game industry are broken as they currently stand.

Retailers are making money on games... I recon 20 dollars per game.

You recon?  I *know* they're not.

I have yet to see retail stores keep shelving space for things that do not profit them. If you thik retailers make no money on games why do they stock them? They would replace that shelving space with something of value. So what do you know? What is the split from the 59.99 that retailers get/publisher/devs?  People are making money somewhere or investment in games would stop.