What can companies do to lose fanboys (besides go under)?

[masschamber]

Adobo said:

when did fanboys started to grow in size anyway? Was it when t the Star Trek / Star Wars movies first appeared? I think console fanboys are tolerable compare to the Apple vs PC ones  (just an example)

fanboys have always existed just look at the mathematicians Cardano and Tartgiel, fanboys actually argued over weither or not Cardano was out of line for revealing Tartgiel's work with Cardano's chief Fanboy Ferrari staging a rediculous debate with Tartgiel over it, so fan boys are atleast 500 years old, I'd bet Plato and Aristotle had nice irrational fanboys.