| Joelcool7 said: This campaign lead to events in Times Square, |
Yeah Nintendo did that four years ago for Wii Launch.
And they hit the rounds with talk shows, Ellen gave away Wii and Twilight Princess before the system was released, Nintendo hired the ad firm responsible for the Got Milk ads to come up with the "We would like to play ads." that aired everywhere for a while.
Microsoft isn't doing anything new or game changing here. The Kinetic is out now and it's not some massive breakthrough that's going to change the way we interface with machines, it's capable camera add-on for a five year old gaming console. And their ad campaign is just their typical blitzkrieg style saturation advertising. It'll push product no doubt, but again, it's not going to change much in the grand scheme in things. Best case is it'll help them out sell the Wii this holiday, by sinking half a billion in marketing that emulates the Wii's actual release four damn years ago.
