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theprof00 on 11 November 2010
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heruamon said:
theprof00 said:
heruamon said:

Do you really think wholesalers have no methods of tracking sales of product at retail, in general?

As for this specific case, one easy way would be restocking orders from retailers.  M$ knows how many were shipped, so if Retailers are clamoring for follow-on orders to be filled faster...that's probably a clue.  Every been to a best buy, and they could tell you which nearby stores had the item sold out at the store you're at...that might be a clue.

So your argument is that MS has at least the same tracking capacity as vgchartz doe, and therefore has been tracking than vgc does.

Restocking has no implication on sales.

Shipments do not directly go to each store (surprisingly /sarcasm) they go to a warehouse or distributor. Once the product leaves the MS manufactory, they have no idea, nor do they care, what happens to them. All they care about is sending out more shipments and selling them.

Restocking has no implication on sales.

Wait...are you telling me that if a retailer order doubles the initial launch order, that is NOT indicative of retail sales?

No reliable implication.

What if a shipment sinks to the bottom of the Hudson River? Companies have insurance on shipping, so all they have to do is order more. That shipment didn't actually get sold, and MS simply do not care.

I'm not saying trucks are exploding or getting hijacked at rest-stops, or abducted by aliens, and all sorts of nonsense. I'm saying that (and this I wrote in the post as well) it cannot be reliable because of small business. There are lots of small businesses out there that order units and then never sell them. Or use them themselves, or anything.

You were so very creative in thinking up ways that MS could track things using clues. Be creative now, so I don't have to spell it out for you. Not every shipped unit gets sold. All MS cares about is "shipped". However, they do use NPD in order to tell how popular their goods are, but other than that, they give 0 fuks.