| askel50 said: My point was that if you have an hot new item complementary to an item that has been in the market for some time, it's good policy to "use" the new item to push the old one. If you think back both wiimote and wiifit had their initial shortage period, in those days bundles were the only way to find them (not necessarily nintendo bundles). Obviously ideal would be to ship enough to satisfy the demand, but if that's not possible, or a shortage happen, you may get a rate skewed toward the bundles. |
That is good policy. However, that is usually a time-based feature and usually only limited quantities, but yes, there are bundles all the time with new games to try and sell the system. For example, most consoles bundled with a new game only have about 300k-1M. I don't know the numbers off hand for the halo bundles, but ps3 bundles with mgs4 and others only had about 100k quantity. The arcade with double pack with lego indiana jones and kung fu panda was only about 1M , while there were at least that many of the games and a lot more on the shelves.
Wiimote and wiifit had shortages because that is how nintendo uses shortage to create demand. Nintendo always underships.
However, I remeber well when wii fit and balance board came out. The only thing available was wii fit the game. This example is different from kinect though, in that kinect has preexisting uses already and 360 owners can simply buy a kinect and a game, whereas the balance board was pretty much useless at the time if you didn't have wii fit. I see how the examples are similar, but what really sets them apart is that 360 owners can always just buy a kinect and see value in that product, whereas a balance board serves no purpose both to those who own a wii and don't own a wii.....without wii fit.
