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Well a fair few RPGs were 360 exclusive at the beginning of the gen, i heard this was to help boost the popularity of JRPGs in NA. the 360 box looks a lot more sci-fi and the the PS3 one looks like anime (still cool), they probabily used that top design to improve the marketability of the game in NA, without stigmatising the game as an anime/manga thing. and the PS3 one - they probabily just wanted it to appear as it was mean to imo.