Shouldn't Activision Blizzard be making more money?

[Ail]

Shorty11857 said:

They make $289 million in a quarter from MMOs, so I assume that's pretty much all WoW and their statements say the cost of sales of MMORPGs is $61 million, so that'd be the cost of keeping WoW running, so that's $228 million gross then you have to take account of advertising the cost of running Blizzard and whatever else they have going on. I wouldn't be surprised if Overall Blizzard made a profit of about $100-$125 million

Incorrect, the cost of sales doesn't represent what it costs to keep Wow running.

It represents the cost associated with the sale, in this case it represents the fact that in Asia Blizzard sells wow through a third party( wow doesn't run on Blizzard servers in China). ( basically for every 2$ they make in China they give back $ to another company).