Europe (Others) Embraces Sony For The Holidays

[Dolla Dolla]

Look at these hardware numbers from Others:

Week Ending December 1st:

	188,080 (+47%)	2,578,827
	160,845 (+37%)	44,921,456
	136,856 (+35%)	9,920,083

Week Ending December 8th:

	242,193 (+29%)	2,821,020
	210,105 (+31%)	45,131,561
	184,157 (+35%)	10,104,240

Week Ending December 15th:

	290,095 (+20%)	3,111,115
	244,969 (+17%)	45,376,530
	219,582 (+19%)	10,323,822

Week Ending December 22nd:

	361,965 (+25%)	3,473,080
	298,907 (+22%)	45,675,437
	279,881 (+27%)	10,603,703

Week Ending December 29th:

	246,814 (-32%)	3,719,894
	184,693 (-34%)	10,788,396

Others has finally showed Sony some love for their first Christmas in that region, pushing the PS3 ahead of the 360 worldwide for all of December. The margin is usually small (within 30k usually), so it isn't exactly a victory due to margin of error, but you can see the difference Others is making in the numbers, a much needed boost. The only question is whether or not the PS3 has reached a new plateau, or if they will succumb to post-holiday blues and plummet. I suppose we'll see in the next few weeks. January/February are usually bad months for those not suffering from supply constraints.

What are your thoughts?