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Severance said:

this post reminded me of their Cat Mascot called Toro (or Sony Cat if you will) , Sony used him since the Playstation 1 days as a Mascot, no one really heard about him in the West, which leads to my question , why don't they use him?

on japanese PS3's they have him as a news/blog channel on XMB (like what US and UK have as PS Blog)

see here

All I can say Toro is Awesome

SONY  should not be afrade to use a Very Japanese icon in the West.



Japanese Pop Culture Otaku