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FishyJoe said:

http://www.smarthousenews.com.au/Games_And_Devices/Console?Article=/Games%20And%20Devices/Console/K2H9K2K6

No Price Cuts For PS3. Official

David Richards - Wednesday, 16 May 2007

There will be no price cuts for the PS3 in Australia as the gaming console is selling as expected claims Sony Computer Entertainment boss Michael Ephraim.


He claims that despite the lowering of build costs the product will not be cut in price as the cost of going to market in Australia is significantly higher than the US market. "Sales have gone well and between now and the Xmas selling period we see no need to cut prices as we are confident that we will reach our targets" said Ephraim.


makes me wonder as to what there targets where?

sony exec " lets aim for third place, thats a good target"