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Degausser said:

Also with regards to Heavenly Sword, it sold the bulk of it's 1.3m sales at a slashed price in the bargain bucket, so not much money was really left by then to go back to Ninja Theory. 

Actually they didn't make a single penny from that game

http://www.pushsquare.com/12711/ninja-theory-heavenly-sword-sales-were-not-enough-to-break-even/

Some people called it bad managment, but nobody knows the truth about how much they spend to develop this game.