Blockbuster by mail is unbelievably lame.

[Machiavellian]

At this moment, BlockBuster is the only company that provide games and movies for one price.  In other words, if you have netflix, for whatever you pay you can only get movies.  With the new blockbuster online, with your sub you can get a movie or game for the same price.  If or when Blockbuster gets the steam service, then they would be the only company to provide all three services for one price.  This can be huge and gain blockbuster back their customer base if executed successfully.