Lack of advertising, the only ads I've seen for the PS3 and it's games outside of gaming sites is those lame TV ads with all the weird analogy's and circus people and "PS3, Play B3YOND" tacked on at the end. Metroid Prime 3 had zero advertising in Australia (and most parts of the world) as did a lot of the 360 games (ME had none, Bioshock had very little, ditto Forza aside from the bundle pack and PGR4) the only big 360 title that received media attention was Halo.
There's a fair bit of advertising on gaming sites, but they are pointless, because games like Uncharted, UT3 and Metroid Prime 3 would have been known to hardcore gamers and they would have bought them already.
Reason why games like MP8 and EA playground (so all the crappy multiplayer mini game compilations) get so much love in the sales is because Nintendo Advertises like crazy on TV.
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