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Red Steel 2 was a sequel to a mediocre FPS, missing the originals most popular feature, requiring a peripheral not everyone has.  

Castlevania I think fell into the trap of failing to appeal to a broad audience, while alienating some of it's 'core' fanbase

Tatsunoko vs Capcom was released with basically no adverts, featuring characters, many of which even I hadn't heard of (and I consider myself to have a decent knowledge in Anime)

Blur featured adverts aimed at those who played or own Mario Kart, yet did not release on platforms with Mario Kart on them.