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nordlead said:
Euphoria14 said:

Football games are only once or twice a week and Dante's Inferno proved that Football commercials do not equal success.

As for the Pachter comment, he just commented that he in fact underestimated Move's success. You know this of course since it is part of your quote that I posted, so why bring up his previous estimate?

I am confused.

This is for 2010.

Through the first six weeks of the NFL season, “Sunday Night Football” is averaging 21.4 million viewers...

NO. 1 SHOW OF THE WEEK: For the sixth straight week “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.

  • Through six weeks of the NFL season, “Sunday Night Football” stands as the most-watched primetime show on television, and the No. 1 regularly scheduled primetime show in all key adult and male demos.

And if you look at overall it looks like this

More than 150 million viewers have tuned in for at least part of a game this season, up from 146 million viewers last year. And the average NFL game—including telecasts on CBS, Fox, NBC and ESPN—has drawn 18.9 million viewers, more than twice the average viewership of 9.2 million per night on the Big Four broadcast networks during the first two weeks of the new prime-time television season.

The NFL reported that nine telecasts have drawn more than 20 million viewers, compared to only two for prime-time shows this fall.

I don't call that insignificant. Sure, Dante's inferno flopped, but I'd say that is more because it is a stupid game with stupid advertising. Heck, all sorts of e-commerce sites failed despite advertising like crazy in 2000. Anyways, I've also seen Move commercials throughout the week, just mostly football because I don't watch a lot. No amount of advertising guarentees success, but Move has had significant advertising.

As for pachter I was saying why people don't think it has done well. Not everyone saw his change from 300k (which he said after NPD) to a higher number (don't remember what it was) based on the 1m shipped. I've made no claims myself on it's performance other than it must continue to sell at VGC's launch rate or it will be a flop.

I don't get to watch my Sunday football here in NY thanks to Cablevision and Fox. -__-

Thanks for the info too. I had no idea the ratings for this year bumped up like that. It could just appear small because of Kinect I guess, plus I have yet to see the Coca Cola thing start up.

I remembered seeing in Subway, but that was nothing. I only saw the advert there on the cash register.



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