Italy: Playstation Move flies on the market (100k shipped, 60k sold)

[Alby_da_Wolf]

NYANKS said:

Alby_da_Wolf said:

After an initial awful lack of advertising, Sony marketing for Move suddenly bettered a lot. Still a little late, but we are Sony land... I guess, though, that with better marketing since the start it could have sold even better.

It wasn't late, I'm pretty sure Sony was expecting to ramp it up AFTER release, going along with their whole slow burner thing.

Yep, I was considering this hypothesis, but ads before and around launch were so scarce that, except stores leaflets, I started seeing them on TV the week AFTER. Ramping up marketing can be a legit strategy, but this way it looked to me like a little bit excessive.