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LordTheNightKnight said:
Aiddon said:

considering the fact that Wii reached market saturation quite some time ago I very doubt that Nintendo is going to be in dire straits any time soon. Plus the 3DS will probably pick up the slack in a big way.


Market saturation is NOT selling a lot of systems.

That terms means something like 50% of all households or more. NO SINGLE GAME SYSTEM has done that.


That is not what market saturation means.

 

1. Point at which a market is no longer generating new demand for a firm's products, due to competition, decreased need, obsolescence, or some other factor.

2. Measure of the extent of a product's sales volume relative to the number of total potential (emphasis mine) customers, expressed as a percentage. Formula: Sales volume of a product x 100 ÷ Number of total potential customers.



Read more: http://www.businessdictionary.com/definition/market-saturation.html#ixzz033ajOWgp


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