"it is important for us to increase the number of our consumers who are willing to shell out their money to purchase our products" Ofcourse, but isnt the other problem with low attach rates those very same customers?
Its a really difficult issue to deal with, and hardware sales and bundles are NOT the problem, its trying to keep returning customers.
Oh btw, I think he's being modest about piracy. Its definetly a huge problem and the Wii made it much worse.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
