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I guess it's more a matter of the specific retailer and country. In the Amazon UK games bestseller charts for example it is only ranked 30, despite 7% price reduction and free shipping. And the 360 is of course extremely strong in the UK, in germany for example Kinect is only ranked 119 in the Amazon games bestseller charts.

And in general I don't think selling out necessarily means extremely high demand. Take a look at PS Move for example, it has been sold out on Amazon.de for almost a month. Even Sports Champions has been sold out on Amazon.de for weeks already even though it's just software and did not sell millions of copies.