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kowenicki said:

Halo Reach down 45% and still looking good to beat Halo 3. (Halo 3 dropped over 50% week 2 to 3 in EMEAA)

Not sure how (narrowly) outdoing Halo 3 in the first three weeks = good to beat it. It'll take years at this rate. You can't make an accurate prediction spanning that amount of time based on three weeks!