Unbelievable Best Buy Sells Free PS3 Upgrades

[Reasonable]

Electronics retailers are always looking for stuff the consumer can do to do for them (and charge for).  They'll charge to sit a TV on a stand, update your windows drivers, etc. etc.

So I'm not really surprised, although I always find this stuff missleading for the consumer who is led to believe something that's actually easy - connect PS3 to WiFi, select update and then install - as something they should pay an 'expert' to do.

Best Buy tend to do this more than most in my experience but no doubt others will too.