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Seece said:

Pretty much spot on, this is a good message going forward, put a great game out on PS360 and it'll sell well, a win win for everyone!

Tell that to Black Rock or Bizarre Creations. ;)

Quality alone will never sell something, especially on the HD systems.  Hell, Blur even had a HUGE marketing campaign and it still epic bombed.... there's always going to be more factors at play.