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It is nice to hear Iwata saying he wants better third-party relationships, but like Rolstoppable said, Nintendo for the most part isn't the one at fault for the currently shaky relationship.  It more has to do with the third-party's general misconceptions with the gaming industry as a whole than with Nintendo creating any barriers between them. Nintendo's increased efforts might help, but the third-parties are the ones who need to make the bigger concessions.

Also, I hope he's not just referring to Japanese third-parties, as it's more the Western companies that currently shun Nintendo.