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Is that as in daytime soaps?

If so all I can say is... about damn time!!  Not for me personally, but considering the Wii's and DS's userbase is pretty much evenly split male/female some high quality IPs that would appeal to women (and some guys) without being 'girlie' games is incredibly lacking in the industry.   It's fricken' millions on the table that's no one is picking up.   I say go for it!