Yep HYPE is a pretty good term to be using now.
http://www.andriasang.com/e/blog/2010/09/29/nintendo_press_conference_stocks/
Financial information site Searchina posted an update yesterday on Nintendo's stock activity ahead of the conference. Apparently, the stock has been on the rise as investors in anticipation of the conference. I'm no financial type myself, but this presumably means investors expect good things.
Searchina's article says the 3DS's domestic release is expected for some time between November and December. The bigger issue is with the overseas release. An overseas release within the calendar year would be viewed by investors as a "positive" as it could add 7 to 8 million unit sales by the March end of the fiscal year. A release post New Years, in contrast, is viewed as "negative."
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
