DLC and Bioware, what they did wrong

[ameratsu]

I love the Mass Effect series, but I refuse to buy DLC except in very rare circumstances. I own both Mass Effect games on steam, but have a pirated version of ME2 installed so I can play the dlc for free. I like that there is new content for games I like, but I feel that this content is never substantial enough to cost extra money. An hour or two of content for $10 is not nearly substantial enough.

So if you want to ask me what they did wrong, they are charging money for content that should be included with the price of the game. Unless they are adding a large amount of content, DLC is a very effective way to nickel and dime consumers.