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Severance said:

Why are they comparing players online to actual game's sold, nearly everyone plays Halo with multiple accounts on split screen.

Because the numbers look bigger and more impressive naturally.

But you have a good point, Halo with multiple accounts on split screen is pretty much the way to play Halo in a gaming household.

And yes; the number that means the most is ultimately how many copies the game sells, not that it isn't important to track how many people are playing a given game.