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there are over 130 million DS in the world. There are 43 million 360s. That's 3 times more DS handhelds. Plus, Reach costs at least 60$, because there are the 80$ and 150$ editions. Pokemon is 30 or 40 dollars. So yeah Pokemon might sell more, but Reach has made more money because it is more expensive, and it has a larger install base, i mean already 10% of 360 owners have Reach. Pokemon has to sell 13 million to reach the 10% mark. So basically, pokemon doesn't beat halo by selling more. Numbers aren't everything.