New PlayStation Move Ad Hits The Wii Right Where It Hurts

[MaxwellGT2000]

ConnorJCP said:

MaxwellGT2000 said:

scottie said:

MaxwellGT2000 said:

scottie said:

Wow, the guys who made that ad should be fired.

...Or, the 2nd type of ad is one that does nothing but display your company logo and product in a memorable way. If this ad ever, ever features any logo, product or anything associated with a competitor, fire the people who made it easily.

 

 

It's worked wonders for Mac... right?  I mean they're the worlds leading computer OS company

You're actually right though marketing where you've got attitude and you're "better" than the competitors limits your appeal to the segment of the competitors audience that is either not satisfied or curious.  PS3 and 360 have done well for themselves compared to 2nd and 3rd place consoles of the past cause they've provided something different and marketed themselves as such. 

You're not appealing to your competitors audience rather the audience that your competitor isn't already appealing to IE new customers.

I'm not entirely sure I understand your point. The Mac add didn't mention windows, or any other manufacturer of hardware or software besides apple (or was I meant to know who the guy on the screen was?)

Not really that commercial just the example of where their fall started, they're not out right attacking anyone but they're essentially trying to say anyone that doesn't go Mac is a sheep/zombie/unoriginal/what have you, but recent commercials outright attacks Windows, with the "I'm a Mac and I'm a PC" commercials, before that they had "consumers" talk about PC complaints that wasn't on Mac like how it "never crashed".

On the other end of that example Microsoft puts out ads and pretends competitors don't exist, if you watch their commercials you wouldn't know Mac existed, which is smart marketing to be honest.

You do realize in that ad they are attacking another company right?
They were trying to have a shot at IBM, which failed.

Yes I know they were putting down IBM but not outright stating it was IBM they were attacking, there were a few other home computer companies at the time as well, that commercial pretty much covered them all.