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Pyro as Bill said:

It's already happening to an extent.

Buy a Valve game and you get a version for all of your platforms so you can play your game on any machine capable of playing it. It only applies to PC-Mac atm but if Sony, MS and Nintendo allowed Steam on the consoles you could have access to your 3rd party game library from any computer/console with cross platform play.

And Valve deserve massive kudos for that move, I absolutely love it!

I would love it if 3rd party online services could open up on these consoles, but I forgot to mention that in the OP. xP