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Reasonable said:

Reach moved HW, no doubt about it, but to be fair I think when people talked about moving HW they were thinking new owners - i.e. the title would expand the Halo user base and with it the 360 install base.

With Halo Reach selling almost identically to Halo 3 the evidence strongly suggests the HW boost is mainly existing owners either buying Reach bundles or buying a 360s for Reach.

So, a nice HW boost for sure which MS will like, but going by the SW not that much of a growth in actual Halo install base so the HW boost should be both temporary and have little impact on forward SW - i.e. not that many new owners.

Still, a pretty decent boost nonetheless.  It's a pity there is no way to split the sales into regular and Reach edition consoles, though.

Looking elsewhere Wii continuing to dip slowly while PS3 gets a small boost from Move, which I didn't expect.  I figured with the September launch and fairly muted avertising in Europe it would sell mainly to existing owners - although I suppose it did, but I wasn't even expecting 15%.

I'll be curious to see how Kinect fares launching closer to the holiday season.


How does selling 50,000 more units on launch week = selling the same?