New PlayStation Move Ad Hits The Wii Right Where It Hurts

[MaxwellGT2000]

scottie said:

Wow, the guys who made that ad should be fired.

 

In order for an ad to be successful, it has to do 1 of 2 things.

 

It either needs to present your customer with information and a reasoned argument. With this sort of ad, you are allowed to feature competitors, as long as you provide customers with a reason why your product is better - Price comparisons are a good example.

 

Or, the 2nd type of ad is one that does nothing but display your company logo and product in a memorable way. If this ad ever, ever features any logo, product or anything associated with a competitor, fire the people who made it easily.

 

This ad provides no actual arguments, and it displays a Mii for longer than any Sony product or logo. It does more to advertise the Wii than it does Move

 

It's worked wonders for Mac... right?  I mean they're the worlds leading computer OS company

You're actually right though marketing where you've got attitude and you're "better" than the competitors limits your appeal to the segment of the competitors audience that is either not satisfied or curious.  PS3 and 360 have done well for themselves compared to 2nd and 3rd place consoles of the past cause they've provided something different and marketed themselves as such. 

You're not appealing to your competitors audience rather the audience that your competitor isn't already appealing to IE new customers.