It is being advertised a lot on Australian radio... haven't seen any TV ads. For comparison, I've seen zero advertising for Halo: Reach and a couple on TV for Metroid recently.
EB Games and Harvey Norman both had demos set up. There was a small crowd every time I walked past. People seemed to be enjoying it. Target had an empty space in the cabinet where the controllers and Sports Champions packs were supposed to be.
I think it's doing alright down under.








