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Two anecdotals from the UK

Major Superstore in S London

Selling but fairly subdued. Loads left in stock according to assistant but little or no advertising.

Added to this the store is massive and had a very large allocation of stock.

Supermarket in NW London. Sold out but apparently only had a small allocation (less than ten starter packs). Again no advertising whatsoever.

Worryingly a lot of the Superstores are only selling the starter pack.

Might pop into the local video games stores and ask how things are going tomorrow.