They've been advertising quite a bit on PSN leading up to launch. And while it's good that they're targetting current customers, they probably should be buying more ad time for their current Kevin Butler Move*s in with the family series of ads. Maybe arranging more public demonstrations/events.
But the thing is SCE is not taking the marketing blitz approach to Move as the success or failure of Move will not be gauged by the launch, but in the longevity and future software support.
It's going to be somewhat hard to guage where the sales are going since not everyone is buying the Move Starter pack. Some only need a Move controller. Some are buying the Move/320GB bundle.
Ultimately its success can only be gauged by how Move exclusive games sell although even that data would be skewed by the fact that most of the biggest Move titles offer the controls as an optional control scheme. This is arguably the best of both worlds if the motion based controls turn out to be poorly designed or implemented for a particular game (like Lair).
