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FinalEvangelion said:
Machiavellian said:

I would be surprise if Sony takes another price drop next year.  Fans love to throw this out there but I believe Sony would like to make a profit and not continue to give it away just to gain market share


This exact same thing was said before the last two price drops.  I got called crazy for predicting the last price drops and I was spot on.

 

It seems this generation, Sony is really trying to keep their market share over making a profit.  Fortunately, they won't have so much R&D for the PS4.  In my view, all the money sunk in the PS3 won't be made up until the PS4 life cycle.

I doubt they'll ever make it back even with PS4. PS3 has wiped PS1 and PS2 profits (and PSP), a PS4 would have to be more successful profit wise than PS1/PS2 and PSP combined.

That said Sony have a good 3 years to profit on PS3 now, the more price cuts they have just puts them back into the losses/break even dillemma though ...