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More details:

- ever since Platinum, Masuda was wondering “How can I keep a hold of these fans?”
- discussion of this idea brought about favorite topics of this generation, as well as the usage of kanji in the game
- usage of TMs - TMs can be used more than once
- the region, Isshu, is very distant from those of the previous games, no old Pokémon are appearing in the game, unless certain conditions are met
- Masuda felt that children were having too much trouble completing the main story of the game
- the map has been made more linear and easy to understand
- there are multiple ways to reach your next destination if you so choose to look for them
- the dev team struggled with figuring out what were the basic elements of Pokemon when trying to change the series up with Black/White
- Sugimori felt the series was always based in reality
- there was a goal of not making the Pokemon too fantasy-based, or too outlandish
- gyms and Pokemon Centers are introduced very quickly in Black/White
- a theme of love and peace was important for the game