Considering the sales of NSMBWii in EMAA, I think it's safe to say that was a hit in the UK as well.
If the legs for Other M don't hold, it's likely they will swtich to another Prime style game next time.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs