Barrons: Microsoft reduces Xbox production plans for Q4 by 40%

[Jim6860]

postofficebuddy said:

BenVTrigger said:

kain_kusanagi said:

"rapid deterioration of consumer demand"? More 360s are selling now than six months ago. Why would higher demand now make them think they'll have less demand later when there are some many killer games coming out in the next year that will continue to pump up even more demand?

agreed this article makes zero sense

Read the source article. The issue seems to be widespread across the microchip sector. And it's published by Barrons so I would think it's reputable.

I don't doubt the reputation of Barron's nor the veracity of the 40% in cuts claim. But I have to agree with most here regarding the sense it doesn't make. If going by 360 sales through the first quarter of this year and most of the 2nd, I could see the reasoning. But since the release of the Slim, it has been handily beating the PS3 in sales week on week and and even the Wii nearly every week (until most recently). It's has also averaged higher weekly sales since its release in 2005 over the past near 3 months going by any similar time span.  It's also reasonable to think the 360 market is getting saturated. I couldn't give real numbers, but it would be a fair guess to say that the shipments of th 360 since release at well over 42mil according to VGChartz, could be attirbuted to between 15%-20% of repurchasing the console for various factors.