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Gaming - Marketing Costs - View Post

Yeah the 100m figure used to get thrown around here quite a lot as fact, but only 2 sources seem to confirm it and both are blogs. So I'll edit the OP to show that the figure is very doubtful.

Although marketing  for FF7 was definitely very strong, as shown by the promotions with pepsi etc.

Also in the nineties early 2000's Sony was spending massive amounts on marketing.