Just thought it would be interesting to gather some of the marketing costs together in one thread to compare them. (Even if it is just for one region.)
Feel free to add any figures yourselves just add a link to your posts.
Kinect Marketing Spend- $500 million
Microsoft is setting aside a whopping $500m to market Kinect according to reports. Link
Modern Warfare 2- $200 million.
" Including marketing expenses and the cost of producing and distributing discs, the launch budget was $200 million, on par with a summer popcorn movie -- and extremely high for a video game." Link.
Sony Slim Ad Campaign - £82 million (EU only)
"The Guardian reports that Sony is to launch an £82 million pan-European marketing campaign for the PlayStation 3.The TV element will begin tonight in the UK and is the first major campaign for the PS3 since the console launched in March 2007"
Final Fantasy VII- $100 million (US only)
"The game's release in North America was preceded by a massive three-month marketing campaign, which consisted of three 30-second television commercials on major networks, a one minute long theatrical commercial, a holiday promotion with Pepsi, and printed ads in publications such as Rolling Stone, Details, Spin, Playboy and comic books published by Marvel and DC."- Wikipedia Link.
Edit: Figure has no truly reliable source, may have included marketing for other titles at the time.
Wii Fit- $40 million (US only)
"Nintendo has set aside $40 million for the marketing and launch campaign for Wii Fit, a unique video game that aims to bring physical fitness to Nintendo's home console" Link.
Halo 3- $40 million
"Licensed products including action figures, toys, and Halo 3-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million." -Wiki no source.
Left4Dead2- $25 million
"When the original Left 4 Dead launched with a marketing budget of 10 million dollars, we were quite impressed. That's chump change compared to the Benjamins being thrown behind Left 4 Dead 2, something to the tune of 25 million dollars."Link.
Left4Dead- $10 million
"Left 4 Dead, the advertising budget is set for abrain replacement surgery cost of $10 million dollars" Link.
Uncharted 3: Drakes Deception (UK only) - £5 million
Resistance 3: (UK only)- £3 million
Uncharted 2: Among Thieves (UK only) - £2 million
Killzone 2 (UK only) -£2 million
"SCE UK will be investing £2 million for its Killzone 2 ad campaign in the UK." Link.
Resistance: FOM (UK only) - £1 million
“We’ve given Drake’s a similar marketing budget to Resistance: Fall of Man,” explained product manager Phil Lynch. “A million pounds goes some way to illustrating how we want as many people as possible, both lifestyle and hardcore gamers, to see and play this title. Link.
Uncharted: Drakes Fortune (UK only) £1 million
See above.
Ratchet And Clank: TOD (UK only) £1 million
See above.
Bioshock 2 (biggest in 2k history)
No figures mentioned.
"The suits who hold the purse strings must agree with him too, because the marketing campaign for the Rapture sequel will be "the biggest in 2K's history". Link.
Tha's all I can find right now. I'll search for more later.
Updated: Res 3,Uncharted 3, and Kinect ad spend.
