SONY: £2 Million to be spent on PS MOVE Marketing in UK! (Big plans!!)

[Dallinor]

DirtyP2002 said:

jneul said:

Ping_ii said:

OMFG!!!!!!!!

Why waste money on PSmove? but no push for GT5? FFS!!!!! ARRRRRRGGGGGGGGGGG!!!!!!!!!!!!!!!!!!

don't worry GT5 will sell on name alone, nevermind the fact it's the ultimate driving simultor

I heard this before...

How much is the marketing for other games. Would be cool, if we had a ranking or something like that.

I start:

Halo Reach: 7 million USD
Halo 3: 6.5 million USD

Where are you getting those figures from?

Edit: I see your link.

According to the wikipedia article on Halo 3 marketing the total cost came to more than $40 million.

Also according to this the Believe campaign was estimated at more than $10 million alone. 

Conflicting figures it seems.

As for other marketing pushes as far as I can remember Ratchet and Clank had a £1m push in the UK.

The launch budget for MW2 worldwide was a whopping $200 million.  But that included packaging, marketing, producing and distributing the discs etc.

Left4Dead had a $10m marketing budget. The second had a $25m push.

Actually I think I might make a thread on this.