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I don't know about you but I'd rather have several great franchises then a couple mega franchises.

I just did this research real quick so correct me if I'm wrong but:

 

I count that Sony has 9 first party million sellers that are new IP's from this gen: Resistance 1 & 2, Uncharted 1 & 2, Heavenly Sword, Heavy Rain, LittleBigPlanet, Motorstorm and Infamous... and 2 more that are very close (Motorstorm 2 and MAG)

Where as Microsoft just seems to have 4 which are Gears 1 & 2, Viva Pinata and Crackdown.

 

I just did a quick search in the VG database so correct me if I missed any, but it seems pretty obvious Sony gives you a lot more options when it comes to new IP's. They may not become multi million sellers like Gears, Halo and Gran Turismo but that doesn't mean they aren't great games.