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HappySquirrel, I don't see what humour has to do with it and I think I got his point loud and clear. His assertion that US culture is global is clearly disproven by the 360's performance in Japan. There have been plenty of UK developed games that have been hugely successful. Goldeneye, Perfect Dark, the Wipeout games, Lemmings - just off the top of my head. This guy is clearly talking BS. Name me one UK developed game that has bombed because of cultural differences (not sports titles btw).