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1) They don't aim for mass appeal as much as Nintendo.

2) They don't focus all of their efforts into a few projects like Microsoft.

3) Killzone2 did fuckin' incredible for being the sequal to what everyone considered a "flop" (Which i don't)

SONY's never aimed for having a couple of IP selling gangbusters. As far as I've seen it, the goal has always been a number of good well performing IP's. Not to say that if they didn't have a ton of mega-sellers like Nintendo they wouldn't brag about it but as it stands now, that's clearly not the goal.

With that said, I love the way SONY handles software. They're the only 1st party willing to invest heavily in obscure quality titles that clearly don't have mass appeal. End of the day, most of those titles end up doing just fine.