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yo_john117 on 04 September 2010
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GreyianStorm said:

This is certainly an interesting topic. I'd love to see some comparison made between past/upcoming titles too, as I think that could give us some extra insight. Just something off the top of my head would be this: CoD MW2 vs Halo Reach (using Halo 3/Halo 3 ODST ratios as a loose guide).

First week sales for Halo 3/ODST were roughly 3:1 in favour of Americas compared to EMEAA (Halo 3: 2.8m vs 0.9m, ODST: 1.67m vs 0.5m). In comparison, first week sales of CoD MW2 (on 360) were 2:1 in favour of Americas compared to EMEAA (3.28m vs 1.6m).
For (American, as that's what we get) preorders, MW2 finished at approximately 1.85m I believe (I can only find 1 week before, where it was at 1.7m with a week to go, so I'm approximating). We can see that sales of MW2 in Americas were ~72% higher than preorders. For ODST, preorders totaled 1.35m, which meant that total sales (in Americas) were only about 23% higher than preorders. I can't seem to find pre-order numbers for Halo 3, so it would be great if someone could find them for me.

Based on these figures, it would seem to suggest that Halo sales are more pre-ordered than other blockbusters (though ODST was widely seen as an expansion pack, so it's also not surprising that only the more "dedicated" would appear to have purchased, and many of those would be more likely to pre-order than the more "casual" gamers). While it's hardly an exact science, this to me gives the impression that while Halo Reach may have more American pre-orders than MW2 (on Xbox 360), it is quite possible that the number of non-pre-ordered copies will be lower. Similarly, sales in EMEAA are likely to be lower than American sales for Halo Reach, in relative terms at least when compared with many other large franchises. As I've said, these are all estimates, but I just think it is interesting to look at. It's things like these (Halo being far bigger in Americas than EMEAA compared with other titles, pre-orders for Americas as such making up a larger portion of overall first-week sales than other titles), that leads me to believe that Reach is unlikely to beat MW2's (360) first week sales worldwide. All just food for thought, and definitely only a theory, but I thought it might be something you guys might all be interested in.

 

EDIT: So, I think my actual point was that it would be interesting to see sales of previous entries in franchises (for example, Fifa 10 pre-orders/sales ratio to see how Fifa 11 might end up), and I just went into far too much detail with my example.

I will be adding almost every game that is on the pre-orders chart in the next week or so (the pre-order charts came late last August I believe)