HappySqurriel on 14 May 2007
In other industries I have seen companies jump into expensive projects with a "Gung ho" attitude and a belief that their great risk will end with a great reward; in most cases these companies end up in trouble and never and future risks are looked upon in a very negative light.
I expect that there will be some companies who end up producing games that (more than) justify the cost of development, but many companies will end up developing several games that cost $20 Million to produce and sell 100,000 copies each (even if the game is high quality) and may end up bankrupt.
