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Sales - EMEAA UP 28. august - View Post

leo-j said:

kinda shocking a re design did this..


In a way though it was more than a re-design.  I think the new 360s has thrown off (unless things go horribly wrong for MS which I'm not expecting) the RROD image finally.  The re-design helps, as it's far more attractive in Others I believe with the additional WiFi and size.

Finally, the timing was good, coming at a peak of Kinect coverage and hype.

At this stage the 360 still isn't the console for me, but MS have played the last few months very well and are getting good results which seems fair enough.

The only real negative I can see is the fact SW hasn't risen for the 360 in line with the HW.  PS3 seems to be shifting more SW in Others and it's odd to see RDR, as an example, sell more in weekly sales on PS3 despite the big 360 surge.

I'm convinced that a lot of the new owenrs are (quite sensibly I suppose) raiding the second hand market to grab a decent library cheap.

The reason I see this as the only real negative is of course third party developers will no doubt be taking note that so far the new release is only really benefiting MS rather than themselves and given how vocal they are about used games sales are probably wishing new owners could only buy games new vs second hand.

But really, the 360s launch has been very successful for MS and it's going to be an interesting holiday season in both US and Europe.



Try to be reasonable... its easier than you think...