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Firstly, he's head of a major corporation, of course he is going to say his console will stay around for 10 years. What should he say? "Oh well, we'll never catch the 360 and the Wii is kicking both our rear ends so we're going to yank support for the PS3 right about the time FFXIII and MGS are finished. Of course that screwed Sega but we are SONY dammit, people will buy our $600 consoles/computers/home entertainment box without any games, or something." Even so saying it will last ten years doesn't really mean much. Sega supported the Dreamcast for almost 10 years (98-07 in Japan). He would be technically correct (the best kind of correct, ahem, anyways) should the PS3 move less than 1,000 games a week and Sony still offers repair services in 2016.