PSP sales increase 60% in the UK following price cut

[Bodhesatva]

albionus said:

larry said:

KruzeS said:

Astrodust said:
Is this a rumor or news or a Sony spin?

It's likely news - about one week of sales after an announced price drop.

http://www.mcvuk.com/news/25138/PSP-to-hit-1m-UK-sales-in-2006

psp was the 2nd best selling console in UK in 2006.

with a price drop the increase in hardware sales can ofcourse surpass DS.

It's not whether the PSP was 2nd (or 1st or whatever) last year, it's what is this 60% increase coming off of. The price cut was known in advance so have PSP sales been 40% lower last month as people waited for the price cut and now they shot up 60% all the way back to where they were 1 month ago? Or did sales stay the same and the 60% is above normal sales? Or given this is Sony did they simply increase PSP shipments to the UK by 60%? Without weekly or at least monthly sales data it's impossible to say what happened. Also, system sales always jump to some extent for a period after a price cut so we'll have to see how long it lasts before declaring things like the PSP can surpass the DS now.

 I think your analysis is fair, alb, but I think it misses the main point -- even with a 60 percent in sales, the PSP still would not catch the DS. With a near-exact 2:1 installed user base enjoyed by the DS over the PSP, the PSP would have to increase sales by over 100 percent and sustain that for a long period. 60 percent increased sales only decreases the rate at which DS is outselling it, it doesn't actually sell more PSPs than it does DSs.